I made these t-shirts for myself.

Now you can buy them.

I believe in what you wear means something and signal something back to yourself every day and shape your identity. I made these t-shirts for myself because they mean something to me.

But even more than that, these t-shirts reinforce who I want to become. That's why I have to be so careful about the signals I send, because even if no one else is listening - I am. That's why I've created these t-shirts that reinforce the designer mindset that sits at the heart of who I am.

test your-design-like-you_re-wrong.jpeg

Test Your Design Like You're Wrong


“Test your design like you’re wrong” — no manager, ever

It sounds so simple, and yet it’s so difficult to do in practice isn’t it?

You’ve slaved over your design for months, it’s been through multiple stages of approval, and now it’s there ready and waiting to be tested. You pick it up, turn it on, feel it in your hands, and it’s just what you intended it to be. Testing is going so smoothly, senior man-agement is overjoyed, but you’re missing something…

Testing should never go ‘smoothly,' it should show you where you’ve gone wrong. Noth-ing is perfect, everything can be improved, and somethings just aren’t right after all.

Put the prototype down, walk away, and come back with no emotional connection to your work. Wear your new t-shirt as a constant reminder and practice #designthinking…


Less meetings, More Making


“I don’t think we need a meeting right now.”—no manager in history

Imagine a manager who thought about work in this way, what would it be like?

You would build, create, and execute in a way that allowed you to really explore ideas and fine details. And you would never have to lose momentum to create “updates” and watch PowerPoint presentations.

You only really #design when you get the chance to #execute. It’s the making and executing that brings a design to life, and it’s what allows you to shape it in a way that will work in the real world. You don’t need a thousand meetings to discuss one “failure.” The real failure is sitting through a thousand meetings and never finding an area for improvement.

Leave the meeting room behind and start executing. It just works better that way…


Everything is a prototype


Everything is a prototype.” — a wise designer

It’s a powerful way to think about the world isn’t it?⠀

You build a prototype, you learn from it, and then you make the finished product. The ‘ex-perts’ will clap their hands and tell you that’s job done, but you know it’s only just getting started…⠀⠀

Your #design is just another #prototype, and if you fail to recognize it then you’ll be standing still whilst everyone else moves forward. It’s not a sign of failure to adjust your design when your customers start to use it. It’s the best way to accept reality. No number of PowerPoint presentations will ever come close to what you’ll learn from thousands of customers using your product.⠀

Accept it, learn from it, and always improve from it. It’s what #designthinking is all about…⠀


If a picture is worth 1000 words, a prototype is worth 1000 meetings.


“If a picture is worth 1000 words, a prototype is worth 1000 meetings.” — saying @Ideo's

13 little words sum up what it’s like to be a designer don’t they?

You spend a lifetime coming up with new ways of looking at things and doing things, and it’s so free and creative. And then someone invented PowerPoint and you fell into an infi-nite loop of meetings, presentations, and management speak.

Your #prototype is designed to get things off the ground and to show the concept, you know that it’s a starting point that you can really run with. So why is everyone else in the room ignoring it, and just revisiting the dreaded presentation deck? What happened to #agiledesign, and when will it come back?

There’s no easy solution to pairing high-management and #design, but you can brighten your day by having a little fun with it. Pop this t-shirt on under your blazer and you’ll be able to keep your focus on what really matters: staying true to #designthinking…

What about theses t-shirts?

They are comfortable and light and the fitted short sleeve is a classic choice.

100% Combed ring spun cotton

Made by specially treating the cotton fibres before spinning them into yarn. The result is stronger and smother fabric.

100% Combed ring spun cotton

Made by specially treating the cotton fibres before spinning them into yarn. The result is stronger and smother fabric.

With side seams

Located along the sides of a garment, they hold shirts shape longer and lend its structural support

Ribbed knit collar with seam

Ribbed knit makes collar highly elastic and helps retain its shape

Shoulder taped

Twill tape covers the shoulder seams to stabilize the back of the shirt and to prevent stretching

Care instructions

Machine wash: cold (max 30C or 90F); Do not bleach; Tumble dry: low heat; Iron, steam or dry: low heat; Do not dry clean