I design product & services that help people be better at what they love. That means I drive the user experience strategies and vision to help organisations achieve their goals by bringing to life simple and innovative experiences.

How can I help?

You can rely on me to help define the scope of the project, provide a clear schedule upfront (and stick to it), and take all the steps necessary to ensure that I create a product that meets your target audiences’ needs while accomplishing your business objectives.

The process that we most often follow to get there is:

Research

Strategy

Design

Evaluation

This is a holistic approach that continues to yield terrific results. Every project is unique and we treat it as such.

Depending on your needs, budget, and timeline, I will offer the appropriate combination of the following services:

Research: stakeholder interviews, user interviews and observations, co-design workshops, surveys, competitive analysis & UX metrics analysis

Design: site maps and flow diagrams, storyboards, schematics and wireframes, pixel-perfect mockups, functional specifications & functional prototypes

Strategy: personas / user segmentation, use case scenarios, feature prioritization, process establishment, user journeys & task models & team building workshops

Evaluation: usability evaluations & testings, heuristic evaluation, cognitive walkthrough, benchmark testing, A/B Testing

I'm always happy to explain what each of these activities entail in as much detail as you’d like. My goal is to ensure that you see the value in every step we decide to take together.

How I can't help!

It’s important to note that I do NOT do any graphic design or programming. If you’re looking for an all-in-one person, it’s just not me. I focus solely on user experience (which is actually quite broad) — and I think that makes me very good at what I do.